Background
Hidden Voices is a bold awareness campaign created by De Montfort University in partnership with the United Nations under the Football for the Goals initiative. The project highlights the intersections between climate change, football, and the often-overlooked perspectives of young people in underserved communities around the world.
The Brief
In collaboration with DMU, we developed the branding, website, and a powerful brand video that gives a platform to voices that are too often overlooked. By connecting climate action with football, Hidden Voices creates a bold and engaging way to raise awareness and inspire meaningful conversations.
Brand
A platform to unify marginalised voices
We worked with DMU to develop the branding, website, and a powerful brand video that gives a platform to voices that are too often silenced.
At the heart of the identity is a distinctive logo that uses a mirrored, slanted “N” and “V” – a visual metaphor for the way youth voices are reflected or excluded from dominant narratives. The sharp, angled forms convey urgency and disruption, aligning with the campaign’s commitment to challenging global injustices.
Web, Motion & Campaign
Giving young people a platform
The website delivers a dynamic and accessible hub for campaign content, research, and personal stories, while the brand video evokes the emotional power of sport as a unifying force for change.
A unique, global campaign blending sport, activism, and youth-led storytelling to support the UN’s Sustainable Development Goals.
Take a look at the website here: hidden-voices.co.uk
