We’ve recently created a range of products and marketing materials for the soon-to-launch Prussia Bier.
Brewed in the historic Konigsberg, Prussia Bier is a 4.8% premium lager crafted using traditional methods and the finest ingredients sourced from around Europe. We’ve created a range of high quality marketing materials which express both the grandeur of Prussian history and the brand’s values – “with excellency in mind.”
We started with the logo, which adopts bold typography and the iconic Prussian Eagle, which was the central figure of the kingdom’s coat of arms. We featured this image across a wide range of other products including stationary, pump clips, beer mats, bar runners, business cards and finally the glassware.
To help build the brand, we are also working on a ‘Prussia Times’ newspaper which will feature fun and interesting articles about the former Prussia region, which we’ve written.
“The entire team at Arch have been instrumental in not only the creation of our brand, but also in the successful launch of our product. They have offered expert advice and reliable support every step of the way, and we couldn’t be happier with our decision to work with them.”
Matt Biswas, Sales Director
