Independent Leicester
Championing the city’s indie spirit with a creative brand and online directory.
Background
Following the rebranding of Arena Group, Arch Creative were instructed to translate their new identity into a powerful digital presence.
The Brief
Arena required a sophisticated web solution that could house each country-site and various divisions under one roof while maintaining individual brand clarity. The challenge was to balance a bold, high-impact design with technical excellence, ensuring the site remained fast despite its visual richness and scale.
The Solution
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We engineered a complex multi-site WordPress architecture, providing a unified framework for Arena’s diverse business areas. To ensure the site performed as well as it looked, we focused on performance optimisation, achieving rapid page load speeds without compromising the impactful aesthetic of the new brand.
Central to the build was a bespoke, modular system. This drag-and-drop style flexibility allows the Arena team to build out entirely new, on-brand pages internally, ensuring the site can grow alongside the business. Our partnership didn’t end at launch; we continue to provide ongoing creative and technical support, ensuring the platform remains secure, updated, and aligned with Arena’s evolving commercial goals.
The Result
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The new Arena Group website is a masterclass in combining form and function. It provides a seamless user experience across multiple sub-sites, all while giving the client total creative control over their content through an intuitive, modular interface. By prioritising both speed and style, we’ve delivered a robust digital tool that reinforces Arena’s position as an industry leader, backed by our dedicated, long-term technical expertise.
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