Background

Blueberry Products designs and manufactures inclusive children’s outdoor playground equipment, as well as a range of gym and fitness equipment, goals and arenas.

The Brief

Blueberry were looking for a new brand, website and marketing materials to help relaunch the business so they could start targeting schools and local authorities with a fresh strategy.

Brand

Run. Spin. Climb. Swing. Play.

After our initial research process was carried out, we decided that a vibrant, playful approach would be the most suited to reflect the fun name and products. We developed a visual language which was inspired by the way that kids interact with Blueberry’s products, forming a motion-first identity created from kinetic typography. The animated ident bounces up and down, and a range of illustrative elements interplay with real life footage, combining to create an expressive brand.

We developed a simple strapline combining five verbs which summed up the dynamic, active feel of the brand; Run. Spin. Climb. Swing. Play. These words help to quickly outline the type of products on offer, but primarily are presented to adults in a way which is lively and fun.

Blueberry fencing merchandise tee shirts

Web & Motion

Brand touchpoints

We developed a brand playbook and applied the vibrant colour palette and bold typographic styling to create a new website. As well as showcasing the extensive range of products, the website helped to highlight the state of the art machinery and processes Blueberry offers.

We also created a series of videos, capturing footage of children interacting with the products, helping to give a sense of context and scale, but most importantly portraying the Blueberry brand image as one which is bursting with life and energy.