PACK’D.

PACK’D’s products are known for their distinctive packaging, brought to life through bespoke illustrations by Marianna Tomaselli. Each new range begins with a detailed brief and tight deadlines to ensure timely market launches.

Our role includes adapting these illustrations to supplied cutter guides, balancing regulatory compliance with standout design. From frozen fruit pouches to boxed smoothie boosters, we ensure each package aligns with PACK’D’s vibrant brand identity while maintaining clarity and style. Most recently, we developed packaging for a new protein smoothie range, creating a unique identity that seamlessly fits within the PACK’D family.

In addition to designing their iconic smoothie kits, we worked on revolutionary paper-based packaging for their frozen fruit and vegetable range, now available across the UK and Europe – reinforcing their commitment to sustainability.

Our collaboration extends beyond packaging. We’ve supported PACK’D with a variety of print materials, including a recipe book, exhibition stand designs, and bakery sample boxes. Each project reflects the same high standards and attention to detail, ensuring consistency across all touchpoints.

We’ve also conducted numerous photo and video shoots, building an extensive library of assets that highlight PACK’D’s fresh, plant-based ingredients. Whether it’s lifestyle imagery, product shots, or packaging displays, we’ve worked with food stylists to create visually stunning, on-brand content. This flexible toolkit of assets is used across their marketing campaigns to showcase the vibrancy and quality of PACK’D products.

In the digital space, we’ve helped PACK’D create a strong presence through a mix of paid and organic social assets. Partnering with trusted media experts, we developed targeted audience segments based on shared interests, allowing for precise campaign management and impactful creative concepts.

Our close relationship with PACK’D has been the foundation of our success together. By working with a dedicated account manager and a team of designers who deeply understand their brand, we’ve ensured consistency across all assets, including packaging, social media, print, and digital. This partnership has positioned PACK’D to continue growing and thriving in the competitive health and wellness market.

Looking for a full-service creative partner to bring your campaign to life? Reach out today to see how we can help with your next big launch.